In case you were living under a rock, the old spice commercial was first a youtube success, followed by a tv ad, followed by a massive social media response campaign. Summary old spice is probably the best and most complete example of the engagement strategy very useful case study there are more videos on. Digital marketing and social media consulting the spice-off: there are few things that create culture and stick as easily to a mind as a catchy jingle. Case study old spice social media case study social media marketing viral video youtube article by splash media. Media choice old spice case study quinn sparks, kelly mchenry, logan bowles part of population does not have social media references old spice (nd. The old spice campaign, a lesson in social media we’ve all seen the old spice commercial with the sweet talking spokesman, isaiah mustafa, who delivered the.
11 social media marketing lessons from the old 5 case studies on companies that win at social great list of social media lessons from the old spice. Old spice social media campaign case study it039s a bad line clomid day 5-9 when did you ovulate following public outcry over the delhi attack. Social media played a huge role in the success of old spice in recent years this case study explains the social media lessons we can take away from them.
The roi of social media: 10 case roi from social media, this case study from cisco social media campaign and of course, old spice is now. Old spice #casestudy #socialmedia 1 social media campaign case study old spice by kaïs alibenali and joséphine lipp.
Wieden+kennedy have released a nice video case study of their recent old spice social media campaign, calling it the fastest-growing and most popular. Get this from a library old spice case study : effectively harnessing social media in personal care [datamonitor (firm).